Design leader turning complex challenges into simple, joyful experiences that actually work.
This case study highlights our ongoing work with to redesign the client matching experience. In Tax Season '24 we grew our match accuracy to 93.8%, client satisfaction to 98.3%, and Tax Pro readiness to 85%. As this is active work, the project is password protected. Please reach out for access.
The Spruce mobile banking app brand was born from the idea of creating a fresh, approachable financial tool that felt supportive rather than intimidating. We first designed and developed the product in 2021, building a modern, intuitive experience from the ground up to empower users through financial literacy and healthy money habits.
The redesigned Ford Owner global website to better support post-purchase needs by surfacing key tools, service reminders, and vehicle support. The new experience helps owners get more value from their vehicle while deepening brand loyalty.
The redesigned Quick Lane website prioritized SEO and scalable UX, delivering a modular system that improved site visibility, streamlined navigation, and supported hundreds of local store pages across North America. The solution balanced brand consistency with flexibility, enhancing content performance without compromising the user experience.
The United We refreshed identity and UX increased engagement and made it easier for users to explore stories, take action, contribute to the cause, and elevated the voices of women and advocates across Kansas City.
Cannes Young Lions Competition (Digital Category), National Second Place: In this week-long challenge for teams of two creative professionals, we developed a campaign to shift perceptions of childhood cancer by amplifying the voices of those impacted through CureSearch. The competition highlights the next generation of creative leaders from agencies, in-house teams, and select freelancers.