Dawn Foods is a thriving bakery in Jackson, Michigan, and is one of the best bakery supplier in the industry. Dawn recently established an internal brand, commonly known as Private Label.

We were tasked to create packaging with personality to help draw attention to a new Dawn Foods Sunnytime Snacks brand. Through modern design, brights and edgy colors, along with unique product photography, the goal was to show the consumer that Sunnytime Snacks are quality and delicious sweet baked goods with unique flavors. 


Creative Director: Nathaniel Cooper
Art Directors: Kenzie Tubbs, Luke Lisi
Writer: Bryce Richardson
Photographer: Gabe Hopkins