Magnolia Market is all about the home. Owned by Chip and Joanna Gaines from HGTV’s Fixer Upper, Magnolia is a small town business deep in the heart of Waco, Texas inspiring folks from all walks of life to take ownership of their spaces & create value where they’re planted. Magnolia reached out to VMLY&R asking for a fully redesign Shopify eCommerce and digital brand experience.


Group Creative Directors: Michael Eppelheimer, Eric Looney
Art Directors: Kenzie Tubbs, Katie Ess, Courtney Shelton
User Experience: Bradley Beach
Development: VML Development